The Swedish stylish mom-blogger Avenymamman recently blogged about our brand new Isis Shorts! We believe Jennifer would look absolutely amazing in these and are looking forward to, and are curious about how she will style them when it gets a little warmer outside.
If you were taken here by a link, and wish to see the full newsfeed, click here.
Looking good!
Top blogger Amanda Schulman looks smashing in dress from Minimarket. A loongsleeve top underneath is a clever way to make a summer dress transitional.
If you were taken here by a link, and wish to see the full newsfeed, click here.
What do you write as a first post when you’ve been asked to run the blog temporarily for your favourite label? Something like this we think:
We will take on the assignment as bloggers during Sofies maternity leave with great love and pride, and make these months as interesting and inspiring as we possibly can, with an outsiders perspective on all things Minimarket.
If you were taken here by a link, and wish to see the full newsfeed, click here.
The 8th of March, all mothers at Minimarket will join RFSU's walk to focus medias attention on matters relating to deaths of mothers in developing countries.
We will walk the walk in Stockholm 12.00 from Norrmalmstorg. Be there!
If you don't live in Stockholm and still want to participate, click here to see other cities where you can walk.
If you were taken her by a link, and wish to see the full newsfeed, click here.
Goran Kajfes, the wonderful (and obviously good-looking) trumpeter/jazz musician, who creates all our show music won the Nordic Music Prize Thursday. Congratulations Goran!
And with the trumpet.
If you were taken here by a link and want to view the full newsfeed, click here.
Time for NY Fashion Week. Of course, Minimarket is there. Where we stay? The Jane of course.
Starting this spring, Minimarket can be found at Magasin du Nord in Copenhagen.
Beautiful Magasin du Nord.
Our section.
If you were taken here by a link and want to see the full newsfeed, click here.
Our spring sale is set to start Friday the 24th of February. Take your chance to visit our office, and make sure to get some of the unique samples and a few goodies from the previous collection home with you. Credit cards and friends are both accepted.
Friday 4-8
Saturday 10-4
Bellmansgatan 8, Stockholm
If you were taken here by a link and want to view the full newsfeed, click here.
Minimarket's classic intarsia knitted sweaters Ladybug and Dalmatian have returned. If you missed them last time, here is your chance!
Ladybug from the Alice in Wonderland collection.
And Dalmatian from the Costume Party collection.
If you were taken here by a link and want to see the full newsfeed, click here.
Minimarket and Brio support RFSU's struggle to focus media's attention on matters relating to deaths of mothers in developing countries. To help out; JOIN THE WALK IN STOCKHOLM THE 8th of March. All mothers walking will get to keep the stroller cover produced by Brio, with Minimarket's Ikat pattern. Last time, 800 mothers joined in, let's aim for 1000 this time.
For more info, visit RFSU's facebook page.
A sketch of the stroller
If you were taken here by a link, and want to see the full newsfeed, click here.
Time to present Rike and Julia, our extremely good looking PR contacts for NY. Their agency, Agency V, have been working with Minimarket since our 3rd season (AW07) and today they present the collection in Copenhagen as well as NY. Agency V is one of our top-favorite-partners-in-crime, and obviously inspiring not only in talent but also in looks.
A good report from Handelsbanken's online-TV. I am talking about what is important for us (creating concepts and spreading inspirational joy), followed by a financial fashion-discussion. In Swedish though…
Click here to see the film clip.
If you were taken here by a link and want to view the full newsfeed, click here.
A nice post from nice Mary Scherpe at Stil in Berlin can be read here.
This is one of Mary's pics of Rossy, strutting down along the catwalk. Lovely picture of lovely Rossy.
And another one…
If you were taken here by a link, and want to see the full newsfeed, click here.
Yesterday, we took a tour to TV4 to discuss why models are so skinny, and why they look so angry on the catwalk. Look at the clip here.
At Minimarket, we keep our sales collection (used by models for runway and shoots) at a size 36 (S) instead of 34 (XS), to avoid using the skinniest models. We want to encourage all you girls to keep your own personal beauty. Please, do not aim for skinny and hungry!
This is a very important topic, 10 minutes in the studio is not nearly enough. We hope to discuss this matter more in media further down the road.
If you were taken here by a link, and want to see the full newsfeed, click here.
We are going through our backstage material from the AW12 show. The first pic we chose is this, of Rossy getting make-up by the one and only Igna/Link Details. Love this picture, taken by Marcus Palmqvist/Adamsky.
If you were taken here by a link, and want to see the full newsfeed click here.
For all Danish fans; now you can also find Minimarket at Stig P.
One of the many nice press clippings from the show. Molly in our sequin blazer, the picture is taken right before the show starts.
If you were taken here by a link and want to see the full newsfeed, click here.
First pics from the AW12 show. More pics and backstage material to come.
Matilda (left) and her sisters after the show
In the afternoon, after giving interviews for 3 hours reg the show we went to lunch with some magazines, to give more interviews.
Here is Rossy with Sofia Hedström from SvD.
And Rossy and Jewels talking to Agnes Braunerhielm form Rodeo.
If you were taken here by a link and want to see the full newsfeed, click here.
Our CEO is brilliant in many ways. Here he is on the morning of the show, helping us solve the problem of missing curtains. 2 hours before the show we still were not sure of how to arrange the stage, as we lost our original plan with the lost curtains. Of course, it all worked our in the end but when I took this picture I had quite a high panic-level pounding in my chest.
We have had some crazy days, with 2 gorgeous divas in town, preparing for the AW12 show. No time for blogging then… Here is a pic from our small rendez-vous the night before the show. Rossy de Palma just arrived to her hotel room at Berns and we all had dinner in their Asian restaurant.
Charlie Caper, magician, to the left, Jewels Good next to him, then you have Rossy and finally - me. I don't show many pics of myself here, so take your chance and enjoy ;) On the other side of the table we had my sisters and fellow designers, our choreographer Jon, brilliant Tess from the office and Jess Love, artist.
Charlie coached Rossy and Jewels in learning the magic tricks (!) that we incorporated in the fashion show. Could not tell you this before the show, would have ruined the surprise…
If you were taken here by a link and want to see the full newsfeed, click here.
Oh my - Jewels Good in the champagne leather shorts with hand-pleated braids, and the delicate hat made by Malinda and inspired by the Russian stone…
Of course, the shoes are made in the same leather as the shorts.
If you were taken here by a link and wants to see the full newsfeed, click here.
One day before the show! Seeing the clothes all packed up to go to Berns, for the AW12 show, gives a sense of no turning back. Thinking about all things that can go wrong, realizing it's less than half an hour left before showtime, gulp.
Today we met with our models and our stylist Oscar Lange and his assistant Josefine. Our change of silhouette from cocoon to long A-shape will be clearly visible on the show. Also, we have created the first thin heel silhouette shoe we truly love. It is not buy buy wedges, but helloooo sleek heel. Here is Oscar trying on a dress at Agnes.
And Tess, who his handling all logistics on the show, smirking behind her heavy notebook with all the to-do lists. To the left, our lovely intern Judith.
And where Tess is, there is not seldom a Coke light…
Friday Skype evening meeting with Beautiful Jewels and Rossy de Palma, finalizing the show layout for Wednesday.
Remember - until Monday at 6 pm you can take part of the competition where you can win 2 tickets to the show.
If you were taken here by a link and want to view the full newsfeed, click here.
