The french actress Sofiia Manousha in a interview talking about her and the fact that she loves Minimarket
She's wearing our Boot Della
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Minimarket hooked up with super cool Peaches wearing Loke coat and Estrid shoes.
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NY Fashion Week has just taken place, and of course we were on site to check it out
On the way to the Capsule Show
The stand
The no 6 store all in hat Ursula
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Happy shoppers at the Minimarket headquarters! There's still time to get some unique pieces and treasures from past collections to great prices. Credit card and cash. Sat 10-4. Bellmansgatan 8.
The sale ends Saturday 25th of February 4 p.m.
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Annual spring sale of samples and previous collections. In our office today, friday 24th of Feb
65-85% off!
4 pm- 8pm
Bellmansgatan 8
Two of our favorites on sale
The sale ends Saturday 25th of February 4 p.m.
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The sale ends Saturday 25th of February 4 p.m.
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The Swedish stylish mom-blogger Avenymamman recently blogged about our brand new Isis Shorts! We believe Jennifer would look absolutely amazing in these and are looking forward to, and are curious about how she will style them when it gets a little warmer outside.
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Looking good!
Top blogger Amanda Schulman looks smashing in dress from Minimarket. A loongsleeve top underneath is a clever way to make a summer dress transitional.
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What do you write as a first post when you’ve been asked to run the blog temporarily for your favourite label? Something like this we think:
We will take on the assignment as bloggers during Sofies maternity leave with great love and pride, and make these months as interesting and inspiring as we possibly can, with an outsiders perspective on all things Minimarket.
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The 8th of March, all mothers at Minimarket will join RFSU's walk to focus medias attention on matters relating to deaths of mothers in developing countries.
We will walk the walk in Stockholm 12.00 from Norrmalmstorg. Be there!
If you don't live in Stockholm and still want to participate, click here to see other cities where you can walk.
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Goran Kajfes, the wonderful (and obviously good-looking) trumpeter/jazz musician, who creates all our show music won the Nordic Music Prize Thursday. Congratulations Goran!
And with the trumpet.
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Time for NY Fashion Week. Of course, Minimarket is there. Where we stay? The Jane of course.
Starting this spring, Minimarket can be found at Magasin du Nord in Copenhagen.
Beautiful Magasin du Nord.
Our section.
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Our spring sale is set to start Friday the 24th of February. Take your chance to visit our office, and make sure to get some of the unique samples and a few goodies from the previous collection home with you. Credit cards and friends are both accepted.
Friday 4-8
Saturday 10-4
Bellmansgatan 8, Stockholm
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Minimarket's classic intarsia knitted sweaters Ladybug and Dalmatian have returned. If you missed them last time, here is your chance!
Ladybug from the Alice in Wonderland collection.
And Dalmatian from the Costume Party collection.
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Minimarket and Brio support RFSU's struggle to focus media's attention on matters relating to deaths of mothers in developing countries. To help out; JOIN THE WALK IN STOCKHOLM THE 8th of March. All mothers walking will get to keep the stroller cover produced by Brio, with Minimarket's Ikat pattern. Last time, 800 mothers joined in, let's aim for 1000 this time.
For more info, visit RFSU's facebook page.
A sketch of the stroller
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Time to present Rike and Julia, our extremely good looking PR contacts for NY. Their agency, Agency V, have been working with Minimarket since our 3rd season (AW07) and today they present the collection in Copenhagen as well as NY. Agency V is one of our top-favorite-partners-in-crime, and obviously inspiring not only in talent but also in looks.
A good report from Handelsbanken's online-TV. I am talking about what is important for us (creating concepts and spreading inspirational joy), followed by a financial fashion-discussion. In Swedish though…
Click here to see the film clip.
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A nice post from nice Mary Scherpe at Stil in Berlin can be read here.
This is one of Mary's pics of Rossy, strutting down along the catwalk. Lovely picture of lovely Rossy.
And another one…
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Yesterday, we took a tour to TV4 to discuss why models are so skinny, and why they look so angry on the catwalk. Look at the clip here.
At Minimarket, we keep our sales collection (used by models for runway and shoots) at a size 36 (S) instead of 34 (XS), to avoid using the skinniest models. We want to encourage all you girls to keep your own personal beauty. Please, do not aim for skinny and hungry!
This is a very important topic, 10 minutes in the studio is not nearly enough. We hope to discuss this matter more in media further down the road.
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We are going through our backstage material from the AW12 show. The first pic we chose is this, of Rossy getting make-up by the one and only Igna/Link Details. Love this picture, taken by Marcus Palmqvist/Adamsky.
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For all Danish fans; now you can also find Minimarket at Stig P.
One of the many nice press clippings from the show. Molly in our sequin blazer, the picture is taken right before the show starts.
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First pics from the AW12 show. More pics and backstage material to come.
Matilda (left) and her sisters after the show
In the afternoon, after giving interviews for 3 hours reg the show we went to lunch with some magazines, to give more interviews.
Here is Rossy with Sofia Hedström from SvD.
And Rossy and Jewels talking to Agnes Braunerhielm form Rodeo.
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